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(Hosting-NewsWire.com, September 17, 2012 ) San Francisco, CA - Internet giant Google denied the misleading and deceptive conduct in AD searches. The company told the Australian High Court that the company has no involvement in publishing advertisements that proposed a relationship between the rival companies and ad sponsors.
A few months back, the Australian Competition and Consumer Commission (ACCC) reached the doors of the court, claiming that American multinational corporation Google is responsible for deceptive and misleading content in some of the sponsored links. Lawyers from ACCC said that Google is fully responsible as its program (Adwords) is where the advertisers purchase search keywords, places the certain conditions under which the ad appears. Followed by the allegation form the ACCC in April, the full Federal Court announced the judgment that the internet giant was found to be engaging in misleading and deceptive conduct of advertisement searches. However, Google is now defending the sponsored links and asking the High Court to overturn the decision that was announced in April.
According to Google, the advertisers are responsible for their ads as they are the ones who specify the content of the advertisement including the URL, heading, and all the text. Google stated the company does not endorse the illustration made in them. The involvement of the company is only to create and display the ad on the internet. They added the content of the ad is exclusively done by the advertiser, which pays for their ads.
"We believe that advertisers should be responsible for the ads they create on the AdWords platform," Google said in a statement, according to au.news.yahoo.com.
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Source: EmailWire.Com
Source: EmailWire.com
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