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(Hosting-NewsWire.com, May 28, 2018 ) The Multiscreen Advertising Market Report gives Competitive Landscape of the Leading Companies and Regional and Global Analysis of the Market with Forecasts till 2023.
The global multiscreen advertising market is expected to register a CAGR of 34.20% over the forecast period (2018-2023). With the increase in advertising expenditure of companies in competitive world to increase profitability, multiscreen advertising market is also increasing. The market is segmented by the platform of the ad, such as television, desktop/laptop, and mobile/tablet, type of content, and region.
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Key Market Driving Companies Mentioned in this Report: Sky Mobile, Orange Telecom, Alphabet Inc., Microsoft Corporation, Netflix, Roku Inc., Amazon.com, AT&T Inc, NTT DoCoMo, Inc., Vodafone Group PLC, Verizon Wireless
Shifting Trends Towards Mobile Media Consumption is the Major Drive for the Market Mobile internet consumption increased at an average rate of 44% a year between 2010 and 2016 and accounted for 19% of all global media consumption in 2016. Increase in Big Data analysis has enabled companies to provide targeted ads to people, decreasing the conversion costs of the companies. US consumers dedicate one-fourth of their media consumption time to mobile. This has led to fast growth in mobile media consumption, driving the market for multiscreen advertising.
Mobile/Tablet Segment is Expected to Hold Significant Market Share Targeting ads to specific devices and operating systems is the most established form of mobile ad targeting. The unique and persistent account ID used by social networkers gives companies like Facebook and Twitter a big advantage in audience targeting compared with other mobile display ad providers.
North America Led the Market for Multiscreen Advertising in 2017 The United States leads the market by advertising spending, and spent was more than next six countries combined. Canada also spent more than USD 9500 million on advertising. Thus, North America leads the market in multiscreen advertising as well.
Reasons to Purchase the Report
Current and future multiscreen advertising market in the developed and emerging markets
Analysing various perspectives of the market with the help of Porter’s five forces analysis
The segment that is expected to dominate the market
Regions that are expected to witness fastest growth during the forecast period
Identify the latest developments, market shares, and strategies employed by the major market players.
3 month analyst support, along with the Market Estimate sheet (in Excel)
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Key Developments in the Market March 2018 - Akamai Technologies, Inc. announced that SonyLIV led by Sony Pictures Networks India (SPN), providing multi-screen engagement to users on all devices, leveraged Akamai's Dynamic Ad Insertion capabilities during the India-South Africa cricket series held over January and February 2018. March 2018 - Civis Analytics extended partnership with comScore. With this, Civis Analytics will continue to use comScore viewership data to help its clients improve TV ad modeling and targeting capabilities.
Table of Content: 1. Introduction
2. Research Approach and Methodology
3. Executive Summary
4. Market Dynamics
5. Global Multiscreen Advertising Market Segmentation
6. Competitive Intelligence – Company Profiles
7. Investment Analysis
8. Outlook of Multiscreen Advertising Market
Customization of the Report This report can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
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Orbis Research
Hector Costello
+1 (214) 884-6817
sales@orbisresearch.com
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