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(Hosting-NewsWire.com, October 13, 2016 ) OH, USA ---- As everything around us improves and gets new versions, so as email marketing. 80% of users delete emails in less than 5 minutes without finishing the letter. Therefore, it is a big challenge for email marketers to overcome in this age.
Marketers should give their audience enough reasons to open it and keep reading. So, here are 5 tips that they can make use of: 1. A and B testing. There is always the best time to send out newsletters to the audience. But, is it effective to just send a short phrase which states a direct to the point product offer or promo codes? Email marketing may differ from each other because it should depend on the brand and product. They better do email address validation to ensure a 99.9% successful delivery. NeverBounce.com shares that 2 version of emails can be sent out to the audience to see how they will react. This is to verify which works better between the two.
2. Upload videos and images. Marketers should see customers as if they have a short attentions span. Hence, marketers should keep it short and simple as possible. Videos and photos can work its magic to potential customers by conveying promotional messages efficiently. According to NeverBounce.com, a video with a high-quality storytelling can give a great audience impact. However, some ISP blocks off images from newsletters so it’s better to insert a detailed description of their images.
3. Work on with the database. Marketers that they should do a regular email address validation as update their database regularly. If not, it can become obsolete for 5 years which should not happen. NeverBounce.com confirms that people always move to another place and they tend to change their email address all the time. So, it is a must to have a handy tool that would track their active subscribers. Email address validation can solve this problem to make sure they are sending emails to the right active audience from their database.
4. Make it accessible to mobile phones. According to 4 Hoteliers, more than 50% of emails now are being read through the mobile devices. This year 2016, statistics shows that this figures leaped up to 63%. This is a challenge that email marketers have to surpass as mobile devices have smaller screens. Its content must convey a clear call to action messages to the audience.
5. Create influential titles. For desktops, it is normal to see a title with 50 words or less. But in mobiles, a title with 20 words or less should be enough to encourage the audience from reading the email.
Remember, 70% of people on the internet share a lot of content on social media. Marketers must provide quality content all the time. Thus, NeverBounce.com recommends email marketers to clean their email list by maintaining email address validation.
About Never Bounce
Never Bounce is a company that provides professional real-time email verification and email cleaning services. They firmly believe that for an email marketing campaign to be highly successful, ensuring that companies have a well-constructed email list is essential. NeverBounce.com helps email marketers identify invalid emails and validates bulk email lists to ensure that businesses are reaching the right subscribers and potential customers.
Contact: Dimitry Vital PR and Marketing @ Neverbounce Telephone: 1-888-384-5984 Email Address: support@neverbounce.com Website: https://neverbounce.com/
Never Bounce
Dimitry Vital
1-888-384-5984
support@neverbounce.com
Source: EmailWire.Com
Source: EmailWire.com
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