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(Hosting-NewsWire.com, June 30, 2016 ) Heber City, Utah -- SKY Bedding, a proven company with a solid record on Amazon, has recently begun the transition to TRU Lite Home. The small-town company's name is now reflective of a more global market. This branding change also coincides with addition of stock and items on their Amazon storefront.
By rebranding and moving away from the SKY Bedding logo, TRU Lite executives hope to sidestep confusion with other brands trading on Amazon and in other places online. Brand confusion can lead to lost sales, especially when both companies trade in the same market. This sort of issue is becoming more common in the global marketplace, but TRU Lite Home expects that by acting quickly, no long-term problems will linger.
The transition will be complete as old stock sells out. While their Amazon product listings still have some images with the old logo on it, this will be updated as the product with the old logo and artwork is moved off of shelves. There is a limited quantity remaining, as the company began this transition in early spring 2016.
In addition to phasing out old merchandising and packaging, TRU Lite Home will feature new products. The staples of their standard smooth and terry-cloth premium mattress protectors and pillow protectors will remain, but TRU Lite Home has already added a mattress encasement, which is a type of mattress protector with a zipper for full coverage of the mattress that ensures protection against bed bugs. They have also added an absorbent incontinence pad and a non-slip mattress grip pad to their lineup. These items never had the old packaging, and this will also help the transition and brand recognition among customers.
A new website for the brand is in the works. The TRU Lite Home website features videos, customer service, and an online marketplace. Customers can find more about the company values and product information on the website. TRU Lite Home is already experiencing some traffic to the website even while it is under construction. TRU Lite Home expects the website to be fully functional within the month.
About TRU Lite Bedding
The new TRU Lite Bedding brand is a small town, family focused company. TRU Lite Bedding understands the value of sleep to the health and well-being of the entire family. Their focus is on small-town service and family-approved prices. Brand and product information is available at trulitehome.com and on the company Facebook page.
TRU Lite Bedding
Spencer
435-709-8750
spencer@skybedding.com
Source: EmailWire.Com
Source: EmailWire.com
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