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download Genie Best Travel Pet Bowls Review Video (Hosting-NewsWire.com, May 03, 2016 ) Niagara Falls, New York -- Effectively marrying marketing technology investments with necessary process and integration is key to maximizing effectiveness, generating improved customer insights, and delivering greater business value. Genie Best, an online pet and gym business on amazon, today shares an update on their alignment of technology and marketing to develop a more integrated marketing application strategy.
"Integrated Marketing Management refers to the end-to-end marketing process, from marketing strategy to implementation and customer experience measurement. This initiative is in our 2016 road map and we have implemented certain technology-centric marketing processes to focus on for truly integrated marketing management," said Genie Best.
Their processes center on the following:
1. Marketing planning: Ways for their marketing team to manage their workflow and resource allocation, their marketing mix and specialized message delivery platforms.
2. Inbound and event-triggered marketing: They leverage their campaign execution and optimization tools to provide the means to manage their interactions with customers and prospects across multiple channels, achieve real-time relevance and find the best actions to take.
3. Multi-channel marketing and customer engagement: Their insight team monitors and measures customer value with a goal to provide their customers the best possible experience.
4. Marketing analytics: Their insight team uses different tools to derive insight from the organizational data and form the foundation for some of their more sophisticated analytical techniques.
"In order to have a truly functioning integrated marketing platform, it may entail centralizing marketing management, control, coordination, and communication. It often requires reworking culture, processes, and technology, but is well worth the effort considering the potential impacts of doing it," added Genie Best.
About Genie Best
Genie Best is an online store which offers high quality, safe, and easy-to-use home and kitchen products. They are a 5-star seller on Amazon since they launched their first product in 2014.
Genie Best
Public Relations
1-866-266-6593
pr@geniebest.com
Source: EmailWire.Com
Source: EmailWire.com
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