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download Genie Best Collapsible Pet Travel Bowls Review Video (Hosting-NewsWire.com, April 26, 2016 ) Niagara Falls, New York -- As concerns about ad blocking grow, influencer marketing is becoming more important to businesses. Genie Best, an online pet and gym business on amazon, today shares their strategy on influencer marketing. "YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier for us to work with influencers. As a matter of fact, influencers are an important part of what we are doing today," said Genie Best.
According to Mr Nelson Fiedler, their Vice President Marketing, they have plans to use influencer marketing as part of their social strategy. "The need for video content is a major driver for us. We continue to look for partners and influencers that can help us create some of these unique pieces of content to engage our customers and prospects," said Mr Fiedler.
Working with influencers could be time-consuming. However, their marketing team has developed an effective strategy to find and vet individual bloggers, strike deals with them and then devote significant resources to managing campaigns.
Influencer marketing presents a glaring opportunity for brands to leverage the power of word-of-mouth at scale through personalities that consumers already follow and admire. Social media isn't just an alternative to traditional media. It's easier to connect with other consumers via social media and make better purchasing decisions by learning about their experiences with a product or service.
"As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. For our senior management, the rise of the social media influencer opens up a new channel for us to connect with consumers more directly, more organically, and at scale," added Mr Fiedler.
About Genie Best
Genie Best is an online store which offers high quality, safe, and easy-to-use home and kitchen products. They are a 5-star seller on Amazon since they launched their first product in 2014.
Genie Best
Public Relations
1-866-266-6593
pr@geniebest.com
Source: EmailWire.Com
Source: EmailWire.com
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