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download Genie Best Ankle Strap Gym Workout Video (Hosting-NewsWire.com, March 31, 2016 ) Niagara Falls, New York -- Digital has a role in all aspects of the customer experience. Genie Best, an online pet and gym business on amazon, today shared their insights on what most shoppers are looking for and what their pain points are.
"When shoppers are doing research online, accurate product information is important. Since most of them are multi-device users, we're extremely happy that our responsive websites will always provide consistent customer experience to them," said Genie Best.
Further down the purchase funnel, an easy checkout process - preferably with a seamless shopping cart across devices and channels - is key. "For shoppers who convert in our Amazon store or our websites, post-purchase feedback about their experiences is also priority," added Genie Best.
Measuring how good the customer experience is challenging. According to January 2016 polling by the CMO Council and Microsoft, just 10% of US marketers are able to measure the customer experience extremely well while 24% could do so moderately well. The survey from TimeTrade found that 44% of retail decision-makers somewhat believe that retailers provide a consistent customer experience across all channels, and 55% of shoppers agreed.
"Thanks to our customer support team, our seller rating on Amazon has been unanimously 5 stars since November 2014. Our senior management puts in additional efforts to ascertain that we are offering a consistent customer experience across all channels. For example, one of our customer engagement initiatives included creation of more product how-to videos. This will help our customers better understand the features and benefits of our products," said Mr Nelson Fiedler, their Vice President Marketing.
About Genie Best
Genie Best is an online store which offers high quality, safe, and easy-to-use home and kitchen products. They are a 5-star seller on Amazon since they launched their first product in 2014.
Genie Best
Public Relations
1-866-266-6593
pr@geniebest.com
Source: EmailWire.Com
Source: EmailWire.com
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