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(Hosting-NewsWire.com, January 17, 2016 ) Coral Springs, FL -- Luke and Lulu, the popular e-tailer specializing in boy girl twin and sibling apparel is now gearing up to offer even more items via Amazon Prime. Christmas sales of the red Thing 1 and Thing 2 were high enough to warrant the investment of bulk production of this set. Based on the popularity of another boy girl twin outfit, Luke and Lulu decided to offer trendy leggings with the iconic red onesies to appeal to twins of any gender. This move is right in line with the direction company owner Tanya wants to move in, away from made to order work, and more ready to ship items.
Owner Tanya explains "We are basically a made to order shop. That means that as orders come in, they are cut and then sewn by a single seamstress in the size and style ordered by the customer." Made to order work has its advantages and disadvantages, she further explains. "We don't have to worry about a particular style not selling well as we haven't invested in large scale production of it. Additionally, close collaboration with our buyers almost always results in popular designs" says Tanya. However, the downside is that small manufacturers don't benefit from economics of scale.
However, Amazon Prime has been a game changer for Luke and Lulu. Says owner Tanya "With Amazon Prime, we don't have to worry about fulfillment, and customer service is largely handled by them. Because we sell on many different websites, we know which products are popular, and which aren't. The bestselling items are then sewn in bulk and shipped to the Amazon warehouses".
About Perfect Pairz
Perfect Pairz sells the popular brand Luke and Lulu. Luke and Lulu was created by a twin mom and sewing enthusiast in 2012. It began solely as a boutique for boy girl twins outfits, but has expanded into coordinated clothing for the entire family.
Perfect Pairz
Tanya Higgs
9547328220
tanya@lukeandlulu.com
Source: EmailWire.Com
Source: EmailWire.com
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