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(Hosting-NewsWire.com, January 29, 2015 ) Greenwood Village, Colorado -- Wrap rage also known as package rage, is the name for increased levels of anger and frustration arising from the inability to open hard-to-open product packaging, especially some heat-sealed plastic blister packs and clamshells. Thousands of injuries occur every year, such as cut fingers and sprained wrists, from sharp and heavy tools used to open packages and from product packaging itself, and in many cases break or damage the items they are attempting to open. Easy-opening systems are being designed to enhance package opening convenience.
Amazon reports in a press release, " Frustration-Free Packaging, is an initiative designed to make it easier for customers to liberate products from their packages. Amazon is focusing first on two kinds of items: those enclosed in hard plastic cases known as "clamshells" and those secured with plastic-coated wire ties, commonly used in toy packaging."
Founder and CEO of Amazon, Jeff Bezos, said, "I think we've all experienced the frustration that sometimes occurs when you try to get a new toy or electronics product out of its package. It will take many years, but our vision is to offer our entire catalog of products in Frustration-Free Packaging."
Beyond making packages easier to open, a major goal of the Frustration-Free Packaging program is to be more green and environmentally friendly by using less packaging material and more recyclable materials.
Great Gear became part of the program in 2014. Great Gear designed specialized frustration-free packaging for the line of Great Gear infusion water bottles and certified the packaging through Amazon independent testing and compliance standards.
Mark Hoffman, Co-Owner of Great Gear says, "This special packaging takes less than 20 seconds to open and remove the product with very little effort, compared to the aggravation of trying to open some ordinary product packaging with a big knife from the kitchen or a scissors. We've all been there! Beyond relieving frustration, our effort and Amazon's is a real move towards less bubbles, less plastic, less staples and other unnecessary packaging, and more recyclable materials. Great Gear is very proud to be a part of this important program."
On the main listing page of the Great Gear fruit infuser water bottles ( http://www.amazon.com/Great-Gear-fruit-infusion-water-bottle/dp/B00NAL3BT8) customers can see the description of the frustration-free packaging. As well, Great Gear products can be found on the Amazon pages dedicated to listing only products in the Frustration-Free Packaging program.
About Great Gear
Great Gear™ is the manufacturer of one of the best selling infusion water bottles on Amazon (http://www.amazon.com/Great-Gear-fruit-infusion-water-bottle/dp/B00NAL3BOS) and other lifestyle products. A family owned business since 2008, Great Gear™ takes great pride in producing great products that will encourage a healthy and active lifestyle.
Great Gear
Dan Dudley
303-721-8520
press@greatgearshop.com
Source: EmailWire.Com
Source: EmailWire.com
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