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(Hosting-NewsWire.com, December 08, 2014 ) Dublin, Ireland -- Amazon have just announced the launch of their own brand of diapers and baby wipes. The brand will be known as Amazon Elements and will be available only to Amazon prime customers.
The decision is understandable from a business perspective given that baby items are high volume recurrent sales items and represent a very lucrative market.
On the other hand the move has been interpreted as a direct attack on other diaper sellers on Amazon.
Amazon has the advantage of being able to offer lower costs as they interact directly with the manufacturer.
Additionally they can control internal traffic to the Amazon brand over and above competing brands to drive sales of their own brand.
The decision has met with mixed reactions from Amazon sellers. Some see the decision as a direct attack on sellers and are uncomfortable with the direction things are taking at the e commerce supergiant site.
Others have taken a more philosophical view and are happy to remain positive about their partnership with Amazon. A leading seller of the Saint Joseph garden statues to help sell houses and paint brushes for drawing dreams and goals feels that the bonus ebooks that accompany their own brand of products give them an advantage even over Amazon itself.
The market is waiting to see the impact of the Amazon own brand on the sales of the leading competitors and also to see how the competition will fight back. Many people feel that the story does not end here but will continue to play out over the coming year.
About Pearl Consultancy Lifestyle
Pearl Consultancy Lifestyle is an online all female lifestyle consultancy company. The founders have lived all over the world and just love to have nice, eco-friendly, efficient lifestyles wherever they are. The founders are happiest and at their best when their lifestyles work for them. This new company offers lifestyle advice and products based on their decades of experience globally.
Pearl Consultancy Lifestyle
Rachael Serena
+353876539409
support@pearlconsultancylifestyle.com
Source: EmailWire.Com
Source: EmailWire.com
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