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(Hosting-NewsWire.com, January 10, 2014 ) Cremorne, VIC – Reports about Google’s Hummingbird algorithm update has scared some website owners into thinking it’s no longer helpful to hire SEO experts. In fact, some SEO companies and online marketing resources (such as SEOMoz, who changed its name to Moz) are changing their name to reflect a different strategy above and beyond SEO. twenty4, a Melbourne digital marketing agency, explains that digital marketing success isn’t just about organic SEO but adds that SEO is still something you can use expert help on.
“It’s not easy to game the system nowadays. Google has made and continues to make sure of that, “said Matt Gilman, co-director of twenty4, “Each new Google algorithm update is meant to address the changing needs of the audience as well as the ways that some website owners and SEO companies try to ‘game’ the system. If you continually work to meet the needs of your audience and leverage honest optimisation techniques as well as other digital marketing strategies, you should be in good shape.”
Some SEO Gurus Calling SEO Dead
When asked about the ‘SEO is dead’ comments, Matt commented, “There’s always going to be a need for using SEO strategies with website development and content marketing in order to help search engines index you. People have to realise it’s not about manipulation. When they approach it from the angle of ongoing improvement and the true principles of optimising to get found by their target audience, they will be undoubtedly able to gain favour. Not all company owners are aware of the best practises so SEO help is still useful. But where many fail is that they stop at organic SEO. There are other areas to look at, too, such as your overall digital strategy, which could include paid search, video marketing, social media, and what’s vitally important, that many low rent SEO companies neglect to discuss, is the fact that digital marketing is something companies need to continually review.”
Digital Marketing Requires Metrics Analysis
“They need to review what’s happening in the marketing world as well as continually assess their website metrics so that they can ascertain what’s working and what needs to be tweaked.”
For help with digital strategy, twenty4 can be reached at http://www.twenty4.com.au
About twenty4:
twenty4 collaborates with clients on all things digital, including: WordPress development, website metrics, Magento e-commerce development, pay per click advertising, and more.
Contact Details:
17b William St.
Cremorne VIC 3121 Australia
P: +61 3 9005 0055, F; +61 3 9011 9718
Email: Melbourne@twenty4.com.au
Media Contact: Matt Gillman, Co-Director
Website: http://www.twenty4.com.au
Web Design Portfolio http://www.twenty4.com.au/design-portfolio/
twenty4 is on Facebook - http://www.facebook.com/twenty4.digital.agency and Twitter - http://twitter.com/twenty4_digital.
twenty4
Matt Gillman
+61 3 9005 0055
matt@twenty4.com.au
Source: EmailWire.Com
Source: EmailWire.com
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