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(EMAILWIRE.COM, August 18, 2013 ) Redding, CA -- Many newspapers have been looking at their declining print advertising sales and wondering how to make up for that lost revenue. However, some newspaper advertising directors have been turning to digital marketing services, allowing companies to place banner advertisements on their websites to gain revenue and exposure.
Digital marketing services usually include reputation management, website design, video production and social media branding. Right now, they are a big deal in local publishing, and have been important to online businesses for sometime.
Right now, small businesses are spending around 75 percent of their budgets on services other than traditional display ads, including the digital marketing services, especially search engine optimization.
Pricing and packaging of digital services vary widely because they depend on the provider. Some digital service providers work directly with small businesses, while other partner with local media outlets to help the businesses get even more exposure for their companies.
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Source: EmailWire.com
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