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(EMAILWIRE.COM, July 06, 2013 ) San Francisco, CA -- Many business owners and leaders have been diving in headfirst to have an active presence on the internet and social media. Ronan Dunne, chief executive of O2 Telefonica UK is one of those leaders. He and his company have embraced social media and believe it is a great way to evangelize the business benefits of doing so for other companies.
The question is, is it appropriate for every business? David Shaywitz, who writes for Forbes Magazine, says senior business leaders with a presence on social media is absurd, especially for those that are not as active in their business transactions as they are on Twitter and Facebook. One of many reasons, Shaywitz says, is that CEOs can ruin the reputation of a company by one internet scandal.
According to The Telegraph, despite the widespread use of social media and public adoptions of the websites, most CEOs donÂ’t have the first clue as to where to begin on social media. While there are sides who both oppose and embrace executives using social media for their businesses, most experts agree that maintaining a professional attitude that reflects the company - not the executive - is the most important factor. Also, financial experts say that sharing too much information about a business can give insight too much insight to competitor companies.
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Benjamin Wrights
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Source: EmailWire.com
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