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(Hosting-NewsWire.com, July 04, 2013 ) Alberta, Canada -- According to a recently conducted and released study on mobile marketing, two out of three marketers do not have a solid comprehension of mobile marketing from the user’s point of view. Sponsored by the IBM Corporation and conducted by Econsultancy, the study was published under the title “Reducing Customer Struggle 2013.”
The detailed study was a look at today’s companies and the extent to which they understand their customer’s experience from an online perspective, with a focus on mobile marketing. The fifty-six page report is based on a survey of five hundred and eighty-two marketers and ecommerce executives. It details how well the sampled companies understand the mobile user experience, the types of mobile platforms they use and the issues their customers encounter when doing business by mobile device.
While the popularity of smartphones and other mobile devices are relatively new, some of the companies anticipated this popularity and prepared for it. However, the majority of the companies surveyed are reacting to the observable fact. They all agreed that mobile technology is now critical to their business objectives.
Currently marketers attribute nineteen percent of their online traffic to mobile devices. With the smaller screen size and dissimilar navigational properties, forty percent of those surveyed said it is difficult to deliver a positive customer experience. Completing forms was listed as the most serious problem in this regard.The IBM/Econsultancy survey was conducted in March and April of this year. At that time, only seven percent of the sample group claimed they had an “excellent” understanding of the mobile user experience.
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Source: EmailWire.Com
Source: EmailWire.com
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