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(Hosting-NewsWire.com, July 02, 2013 ) San Francisco, CA -- When considering the mobile market, Dad's appear to be the new Moms. It is rather fitting, given that recent polls show men are broadening their own horizons when it comes to general roles.
A new analysis tally from Pew has shown that women are now the primary breadwinner in nearly 40% of all households that have children. A secondary study showed that men spend 300% the amount of time at home they did in 1965.
The latest poll, however, is focused on coupon-cutting online. A Harris Interactive poll shows that men are now the chief coupon-cutter in the house, thanks in part to the mobile capability.
The study does hold a caveat, however, Seven out of every 10 “Digital Dads” stated they are interested in opting into promotions on their smart phone. Fifty-eight percent of those dads say they use promotions or coupons that are received on the phone. Another 55% own tablets.
Harris' poll a second poll, gathering information from 2,072 adults. Of them 253 and 169 men fit the smartphone owner demographic they were looking for. Respondents were pulled from the Harris Poll online database. The totality of the surveys suggest that results are high-end skewed. Placecast commissioned the work, and it is a marketing firm that specializes in the location-based advertisement niche.
Regardless of the dubious commissioning of the study, the facts do make sense. Dads are more web savvy than moms on average, and pick up on trends faster. When money is involved, dads are more likely to be keen on picking up quality deals. Of course that fact may shift in coming years as more women become more adept at internet usage. But for now, the tallies do hold up to scrutiny.
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