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(Hosting-NewsWire.com, June 27, 2013 ) Basingstoke, UK -- New findings from Chitika, the online ad network, confirms that it is not exactly lonely at the top. Thanks to a new study from the ad company, the top listing in Google's organic search orders receives a full third of the traffic generated. That total, compared to the 18% that is given to the second position on the same search. Traffic simply falls by the wayside from there.
Chitika found that while first and second make up just over half of the traffic from searches, 50.1% to be exact, the following four positions to No. 6 totals 30%. The search results at number seven through 10 makeup under 12% overall.
A study from 2010 found similar results, with a steady stream of data showing just how important the top position for searches can be for companies. It also underscores the importance of SEO experts to help create quality opportunities to find the top spot in searches. It was thought for some time that perhaps SEO would simply run out of use by the 2012/13 years. However, they have actually increased in quantifiable importance.
"While being the number one result on a Google search results page is obviously important, these numbers show just how big of an advantage websites of this type have over any competitors listed below them. The importance of SEO for online business is seemingly quantified by these latest statistics, which, judging by their similarity to those observed as part of the 2010 study, are not likely to change significantly in the near future."
Many do not find it surprising that the numbers drop from page one to two. More surprising is just how much control is held by the top spot over the second place position. Parity was likely expected by many, and while 33% is certainly not taking over the entire pie, the fact that the top two make up over half of the total shows severe importance.
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Source: EmailWire.Com
Source: EmailWire.com
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