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(EMAILWIRE.COM, June 03, 2013 ) Dubai, UAE -- Finding the right marketing channels to reach youth has become increasingly difficult for some businesses. With the array of new social media networks, mobile devices and internet access points become increasingly available.
A recent survey from the Pew Internet and American Life Project, in collaboration with Harvard UniversityÂ’s Berkman Center, evaluated younger AmericansÂ’ (ages 12 to 17) social habit. The findings in the research will help brands develop an effective marketing strategy that uses the most popular devices and channels.
In all, 95 percent of teens between the ages of 12 and 17 use the internet and 81 percent embrace social media sites. Facebook reigns supreme, with whopping 94 percent of surveyed consumers using the social network on a regular basis, not counting casual users. This data seems to negate another recent study which shows that Facebook doesnÂ’t have the ability to retain younger audiences and their interest. Moreover, the Pew project found that Facebook is still the wake of innovation, continuing still to overshadow other networks.
Only 5 percent of the teens surveyed say they use tumblr for something other than look at, 3 percent said they use Google+ and only one percent post social media content on the newer social network, Pinterest. While all of those networks have great features, constant adds and changes to Facebook keep users coming back.
While Instagram and Twitter have significantly raised audiences in the last year, businesses are most likely to be the most successful using Facebook in a variety of ways, from marketing ads to having “like” pages and and personal accounts.
About Y2M
Y2M: Youth to Marketing (http://www.y2m.ae/) is a youth marketing agency that connects hip brands to popular youth, and hip youth to popular brands. Y2M using several different marketing strategies to get the best exposure.
Y2M
Customer Service
04-368-7021
reach@y2m.ae
Source: EmailWire.com
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