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(Hosting-NewsWire.com, April 01, 2013 ) England, UK -- Google has announced, albeit quietly so, that it has made considerable changes in the AdWord service rules, which means that businesses can not include their phone numbers within their advertisement's starting next month. The company has updated its policy, which now states that its call-extension feature, must be used instead.
The announcement came in three days after the company's second spring cleaning announcements. In the statement Google stated: In the next few weeks, we will no longer allow phone numbers to be used in the ad text of new ads. Advertisers who would still like to promote phone numbers in their AdWords advertising can use the call extensions feature. We’re posting this alert now to provide adequate lead time to make ad changes.”
The statement went on to say: “In April 2013, we will begin to disapprove ads that were using phone numbers in their ad text before the March 2013 policy change. We are making this change to foster a safer, more consistent user experience across desktop, tablet, and mobile devices.”
The final part may be true, but it is more likely the fact that Google wishes to monetize all clicks and taps on phone numbers. As such, the new use of the “call extensions” feature, which lets one add a phone number to an ad, will likely have an added fee for advertisers.
When a customer clicks the phone number on a mobile device that’s capable of making a phone call, you’ll be charged the same as for a standard click on the ad. Note that your phone number will be clickable only on devices that allow a user to click and call (so, for example, your ad will not show a clickable phone number on iPod Touch devices).
The United Kingdom-based firm Media Agency Group was not happy with the way Google went about announcing the changes, nor do they jive with the changes themselves.
MAG released a statement, declaring: “The amendment seems to be most detrimental for smaller businesses taking advantage of a direct call to their business before the cost of a click is made and marketers like Media Agency Group that publish a call tracking phone number in their own and client ads to measure return,” a Media Agency Group spokesperson told TNW. “The consequence for companies is that they will now be charged for clicked links and telephone calls made from Google ads, whereas previously they could slip telephone numbers into the text of their advert description and benefit from customers accessing their contact details without having to hit the URL.”
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Source: EmailWire.Com
Source: EmailWire.com
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