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(Hosting-NewsWire.com, April 01, 2013 ) England, UK -- Search engine marketing is in need of a makeover, according to some industry experts. These experts believe that alternative engines will play a larger role in connectivity with consumers. Engines such as Bing, Google, Yahoo, and others will still play large enough roles, but diminished compared to their current stranglehold.
Companies may, in fact, build the next big search engines by tying together networks such as adMarketplace with providers of platforms, such as Kenshoo and Marin Software.
AdMarketplace finally found the truth that signing deals to integrated platform providers like Kenshoo allows brand advertisers to expand their general reach outside of juggernauts like Google, Bing, and yahoo. They also found their way to 800 million addition searches daily.
Mazda improved its conversion rate from a mere 5.83% to almost 30% on adMarketplace, as compared to Google's AdWords 27.64%, while it reduced cost per clicks by 39% to a single dollar rather than the $1.64 for AdWords.
The advertisers have been moving their investments of non-brand funding from Google into brand searchers, according to Andreis de Villers.
Villers is Vice President of revenue at adMarketplace. "As they see performance rise, they allocate additional funds on adMarketplace or move dollars over from Google," he said.
Kenshoot has found a way to integrate adMarketplace as a channel to search that allows mutual clients to view adMarketPlace conversations as well as cost data directly in platforms like Kenshoo.
AdMarketplace is running something similar with Marin Software with four current clients, and looks to release results in the near future. There are also a plethora of partner potentials, according to de Villiers. He named SEM tools, Adobe Omniture, and Google DoubleClick as just a couple possibilities.
"We've always known it is a problem, but it's the brands who demanded they run through Kenshoo and Marin," he said.
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Source: EmailWire.Com
Source: EmailWire.com
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