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(Hosting-NewsWire.com, December 19, 2012 ) San Francisco -- Online dating services in India are beginning to take off, and entrepreneurs think the future is bright. India’s population is young, and there is a growing need for matchmaking services, says Anita Dharamshi, a co-founder of TwoMangoes.com. She notes that such sites have proven successful in the United States, where the population tends to be older. “The U.S., a more mature market, sees growth of … 12-15 percent, so India could easily see growth rates upwards of 15-20 percent for the next two years,” Dharamshi told India’s Business Today. One dating site started in the United States but now has a large number of users in India. Ignighter.com, now known as Stepout.com, initially focused on New York City. “We had never anticipated this, so we decided to focus on India,” Adam Sach, one of the site’s founders, said. “This is still a relatively young market, but … our analysis predicts that by the end of 2014 it will be more than $200 million a year.” Sachs has moved to Mumbai, and 95% of the site’s 4.5 million registered users are in India. The marriage process in India has been changing, and new dating sites are filling a newfound need. “We saw that the market was saturated with traditional matrimonial sites,” TwoMangoes’ Dharamshi said. “However, the whole idea of marriage and relationships was going through a revolution, and Indians, like their counterparts in the Western world, were looking to date a potential partner before making a decision about marriage.” One problem with international dating sites has been the presence of escort servicers or other undesirable users. India’s new services, however, are trying to filter out “unwanted” members, and they uses this as a selling point. “We have zero tolerance for anything that hurts our community,” Sachs told Business Today. “Our four-person safety team monitors members 24-7 to weed out fakes.” Another way to keep away undesirable members is to use Facebook log-ins, Dharamshi said. About Authority Blogging Platform: Authority Blogging Platform (http://authoritybloggingplatform.com/) is an online resource for marketing through social media. Visitors can find out how to increase traffic to their business site and raise income through effective blogging and online marketing strategies. People also can find tools to become highly ranked in Google search results at the website along with learning more on small business internet marketing.
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Source: EmailWire.Com
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