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(Hosting-NewsWire.com, November 20, 2012 ) San Francisco, CA -- Having a mobile friendly website is now important than ever, as data provided by Google Australia shows that shopping searches conducted by using smartphones, tablets, and other Wi-Fi capable devices up 40% over last year. The data showed that shopping searches over all were up 20% over the same period last year. As the holidays approach, retailers need to ensure that potential customers can find their website. It is key, as the holidays are generally the busiest time of the year for all retailers, approach. More importantly, they need to be able to navigate the site easily. Whether they are using small cell phones or large tablet devices. Not having a mobile-friendly website could cause a business to suffer missed opportunities during the biggest retail period of the year, Google warned. Information such as the products they have for sale, where their store locations are, and what their operating hours are especially relevant to customers, says Ross McDonald, Google Australia’s industry leader for local and retail. “If you’re website is not easily accessible on a mobile device, it’s like having a store, but shutting the door to half your customers” McDonald said. “People want to transact with you, and you’re not making it easy for them to do so.” According to Google’s data, only one in three large advertisers, such as big-box stores, has a mobile-friendly website. Small- and medium-sized businesses are even less than that percentage. The research data shows that half of customers who had a detrimental mobile experience with a company were likely to shop elsewhere next time. Having a mobile-friendly site more two out every three customers more likely to shop at a retailer again. Google Australia is offering several online tools, free of charge, to help small business retail websites become more mobile accessible, including a mobile site builder. The tools can be found at their website. About Ranked Results:
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Benjamin Wrights
4157669098
news@postpressrelease.com
Source: EmailWire.Com
Source: EmailWire.com
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