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(Hosting-NewsWire.com, September 23, 2012 ) San Francisco, CA- For the ninth time in a decade the Chicago Bears raised ticket prices. The average average season ticket now costs $110.91, according to the annual Fan Cost Index survey.
The Bears’ raised their average non-premium season ticket price by 9.2%. According to sports marketing research firm Team Marketing Report, it is the largest percentage increase in the NFL.
Chicago single-game tickets also spiked in price, costing an additional $25 per game over season ticket per-game prices. While this hike is new to the Bears, it is fairly common among most professional sports teams.
The average Bears premium season ticket remains the same as the previous year at $389.
"Our focus has been around adding benefits and amenities for our season-ticket holders," Bears Vice President for Sales and Marketing, Chris Hibbs, wrote in an e-mail to ESPNChicago in July about the price increase. "They should be paying less for their tickets than what the general public pays. We're very lucky to have a vast majority of Soldier Field filled with our loyal season-ticket holders, so the quantity of tickets available in the public on sale is limited to a few thousand per game. But we feel it's important that the public has an opportunity. The reality is we could sell them all as season tickets if we wanted."
It appears the price increase is no deterrent to Bears fans. Single-game tickets sold out fast when Chicago released them in July.
Across the NFL, the average ticket costs $78.38, up 2.5% from last season. The Bears’ ticket is the fifth-most expensive in the league for the second consecutive season. The most expensive average ticket price is for New York Jets single-game tickets, which average $117.94 per. The New England Patriots are a close second with tickets only 10 cents cheaper each.
Other NFL teams to raise ticket prices in the NFC North Division include the Detroit Lions (an increase of 8.3%) and the Green Bay Packers (5%).
The Dallas Cowboys have the highest Fan Cost Index total in the league at $634.78 for a family of four to attend a game. The Bears’ Fan Cost Index total is third-highest at $608.64.
Meanwhile, ticket prices aren’t the only gauge of NFL entertainment affordability. The cheapest beer sold at Soldier Field is $8.50 - $1.25 higher than the average NFL beer price.
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