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(Hosting-NewsWire.com, September 23, 2012 ) San Francisco, CA- If having a breakfast cereal named in your honor is a sign of success, then Buffalo Bills Defensive End Mario Williams has made it to the big time, as has his protege, a 9- year-old boy who is currently battling Leukemia.
Williams will donate all his proceeds from the sale of “MariO’s,” a honey-toasted cereal to Carly’s Club, a Buffalo charity supporting children with cancer, and their families.
Williams, who signed a six-year, $100 million contract with the Bills in March, is a two-time Pro Bowl selection and pass-rushing specialist.
Although he admitted to being excited about having his likeness lining grocery store aisles, Williams was quick to add, “The biggest thing is not being on the cereal box. It's the opportunity and the chance to give back to those who need help. My father was diagnosed two years ago with colon cancer, so I definitely know what it's like to go through with a family member having cancer."
Lucas Lowe, who was diagnosed with Leukemia two years ago, quickly became a Williams fan through MariO’s. "He's a great guy, and I want to say thanks to Lucas for being very strong," Williams said. He appeared with Lowe at a press conference announcing the cereal’s release.
"I just want to thank you guys for coming out and supporting me and Mario today," said Lowe, who wore a Bills cap signed by Williams.
MariO’s is the most recent limited edition cereal produced by PLB Sports, a Pittsburgh-based company. PLB previously offered “T.O’s,” in honor of Buffalo’s Terrell Owens, and “Flutie Flakes,” for former Bills quarterback Doug Flutie.
The MariO’s cereal box features Bills red and blue colors with a picture of Williams on the front and Lowe on one side. It also includes information about Carly’s Club, which supports Buffalo Roswell Park Cancer Institute patients.
According to his mother, Maureen Warren, Lowe will continue to receive treatment for two years.
"This is awesome, very awesome," Warren said. "It's a really cool thing because not many people get to be on a cereal box."
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