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(Hosting-NewsWire.com, February 06, 2015 ) Tolland, Connecticut -- Starting a business is not for the faint of heart. Expenses, taxes, advertising, personnel and logistics can be choppy waters to navigate and are often barriers to entry for fledgling entrepreneurs. One company made a shrewd decision that has managed to remove a lot of the hurdles that often arise when starting out; Victory Life Brands co-owners Matthew and Heather Ferretti have done so by partnering with online retail giant Amazon.com.
Victory Life Brands recently launched its first product, PopCreations Silicone Ice Pop Molds, under the brand Kitchen Victory. Rather than conventional plastic or metal ice pop molds with trays that take up valuable freezer space, these slender silicone tubes come with snug fitting caps which allow them to be strategically tucked between other items in the freezer.
"Selling on Amazon makes it much easier for us to get PopCreations in front of a massive group of potential customers who are generally on the site to make a purchase," said Ms. Ferretti. "If we only sold PopCreations through our website, we'd be a lot more dependent on Google search results. Those are often geared more toward research, not purchases." Through Amazon, the company is also instantly positioned to compete with larger and more established brands.
By taking advantage of Amazon's Fulfillment By Amazon (FBA) service, Victory Life Brands is able to have their inventory of PopCreations sent directly to Amazon's warehouses. The major benefit: FBA processes all orders without Mr. and Ms. Ferretti having to lift a finger. According to Mr. Ferretti, "Working with Amazon and selling our product through FBA is a no brainer. Amazon has taken the time to develop this really efficient system that allows us to spend our time building and growing our company, rather than running to the post office each day to ship out orders. Also, Amazon provides us with reports that give us great feedback and really help us fine tune our business as we go. It takes us out of the trenches and instead gives us a bird's-eye view of the whole landscape."
"PopCreations Book of Frozen Treats," the company's recipe guide, is included with each purchase of PopCreations Silicone Ice Pop Molds. The 50-recipe ebook is emailed to customers automatically once their orders are shipped by FBA, freeing the sellers from having to manually distribute it as orders are processed. "We love that our customers can get their hands on our recipe guide before their orders even ship," said Mr. Ferretti. "It allows them get ideas for using their ice pop molds right away. Plus, because the guide is a PDF, it allows our customers to access it across multiple devices and even have it with them when they're out shopping for ingredients."
For Victory Life Brands, launching PopCreations Silicone Ice Pop Molds on Amazon has proved to be a valuable decision. "Amazon isn't just a tool in our business toolbox, it's our Swiss army knife," said Mr. Ferretti. "It's providing us, a husband and wife team, with everything we need to build and grow our own company and realize our dreams."
About Kitchen Victory
Kitchen Victory, a subsidiary of Victory Life Brands, produces premium quality tools to enhance the kitchen experience of home cooks. Its first product, PopCreations Silicone Ice Pop Molds, can be purchased at http://www.amazon.com/s/ref=bl_sr_kitchen?ie=UTF8&field-brandtextbin=Kitchen+Victory&node=284507.
Kitchen Victory
Lisa Greenwood
860-234-1743
pr@victorylifebrands.com
Source: EmailWire.Com
Source: EmailWire.com
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