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(Hosting-NewsWire.com, July 31, 2013 ) Ontario, Canada -- New research has shown that ,by a wide margin, the largest share of website visits come from organic web searches.
Enterprise level SEO company Conductor recently conducted a study of 30 large websites across six industries in order to evaluate the sources for the inbound web traffic over a 12-month period. The company analyze well over 300 million visits, noting that organic searches were responsible for over half of all visits.
Sources were broken into six separate categories for the purpose of the study. Organic
searches, which are natural searches as compared to PPC ads. Direct visits, wherein visitors type in the domain or title of the website in their browser. Referrals, which visitors follow from another website and Paid searches were also looked into, as well as social media visits.
Organic searches were nearly half of all searches, at 47% overall. Direct visits constituted 29% of all visits. Referral visits sat at 15% while Paid searches (PPC) were 6% overall. Social media visits were a mere 2% overall.
There are three factors to consider when looking at the overall searches. There is the fact that the sites looked at are the largest companies. Smaller companies might not be as capable of using direct or organic searches. Localized companies may also have a different type of hierarchy.
Second, organic searches done from systems running the iOS 6 or Android 4 (or higher) were not captured in the study. Finally, there were significant difference noted when it came to industry type and overall proportions for the businesses.
The possible disparities could be significant, but it is clear that established companies have to concern themselves with search engine optimization for direct searches. For smaller companies, SEO is likely still important, as more vague terminology is used, and so having one's company at the top of the search list would be beneficial.
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Source: EmailWire.Com
Source: EmailWire.com
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