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(Hosting-NewsWire.com, July 07, 2013 ) London, UK -- At the New Jersey Chapter of Marketing Executives Networking Group, or MENG, SEO specialist Jeff Sauer said that SEO is no longer about keywords and links when it comes to gaming the search engine system.
Now, SEO is not only about creating quality for search engines and algorithms such as Google Panda, but also about providing the possible experience for a website visitor or user. It is becoming increasingly important to create meaningful, creative content that users will find interesting enough to stay on a page. That used to be the main point for creating content, called “integrated marketing”, before the creation of search engine bots and algorithms that scanned web pages for spam content.
According to Sauer, effective SEO means five things: Content, social media, user experience, links and SEO, or keywords. No longer is making sure keywords are in an article or website content the most important thing. Content must be high quality and useful for web visitors. If website creators don’t put forth quality content, Google and Bing can wipe the pages from the search engines altogether.
User experience is all about how well your site helps visitors and how easy visitors can navigate the website. Google knows if a user clicks on a certain webpage after doing a search and then closes out that web page to search for a different site on the same search inquiry.
Traditional SEO tactics are very important. Quality links and keywords are still a priority when optimizing search rankings. Remember that the usage of social media and the newer form of keywords, called hashtags, are becoming increasingly popular and could lead to more exposure.
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Source: EmailWire.Com
Source: EmailWire.com
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